Strategic Advancement Cohort
Cohort Description
Strategic Advancement (Standard 8), led by Elizabeth Perkins, equips leaders to see advancement not as a set of disconnected tasks; fundraising, admissions, marketing, but as a unified, mission-driven discipline. Thriving schools advance by cultivating meaningful, hospitality-driven relationships with all constituencies: parents, students, faculty, alumni, and donors. This cohort will help leaders think beyond transactions to aligning internal culture with external communication, establishing principled admissions and retention practices, and fostering a culture of generosity and trust. Schools often ask: How do we ensure that our external voice reflects our internal culture? Together, we will step into this question and consider how thriving schools cultivate generosity, loyalty, and shared ownership in their communities.
Registration Options
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Registration Options
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Price |
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Attendee
Registration Ends 9/30/26 at 12:00 AM CDT
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$2,100.00 |
Elizabeth Perkins
Elizabeth Perkins is stepping into the role of Director of Strategy and Communications for SCL, but has spent the past few years specializing in enrollment marketing for K–12 independent schools with Tassel Marketing. Previously, she served over nine years as Director of Enrollment & Outreach at Westminster Academy in Memphis, Tennessee, achieving over 60% enrollment growth, significantly improving retention, and consistently exceeding budget targets. Her efforts included growing student ambassador programs, launching digital marketing campaigns, developing the school's first comprehensive admissions policy, and digitizing the admissions and enrollment processes.
Elizabeth has led SCL’s Admissions and Marketing cohort, facilitating collaboration among enrollment and marketing professionals. She regularly presents on admission and marketing strategies at national conferences, including those hosted by SCL, ACCS, ERB, and AISAP. Additionally, Elizabeth contributes to the arts as Director of the Memphis Ostrander Awards, recognizing excellence in local theatre, and serves as a judge for the National High School Musical Theatre Awards. She is a board member at Theatre Memphis.
Elizabeth holds a BA in Political Science from the University of Memphis, an MBA from Union University, and earned her Certification for Admission and Enrollment Professionals from AISAP in 2018.
Session Dates:
- October 14
- November 11
- December 9
- January 13
- February 10
- March 10
- April 14
- May 12
All sessions will be held virtually from 12:00pm - 1:30pm CT.
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